Renovate your website copy and convert visitors to customers

We help small and midsize organizations tell their brand story and increase visibility in competitive markets.

Website copywriting

Organize your message

Website Copywriting

Amplify your value

Website Copywriting

Become more competitive

With over 15 years of experience, WebCopy Group is your competitive edge to quickly renovate and organize the words on your website to attract new customers and prospects.

Website Copywriting

Attract customers with superior words

It’s crowded out there, and perception is reality—meaning prospects judge you on your words in seconds and won’t waste time scrolling through your content.

We increase your perceived value by renovating the words on your website so your customers can quickly see why they should buy from you, not your competitors.

Website Copywriting

High-quality copy matters to search engines

SEO and paid advertising can get prospects to your website, but inferior copy will turn them off and drive them away.

Your message is getting lost because your website copy is hard for search engines to index and even harder for customers to read. We remodel your existing copy to elevate your search ranking, user experience, and conversion rates with high-quality content that aligns with Google's EEAT signals (experience, expertise, authoritativeness, and trustworthiness).

Website Copywriting

Why work with us

Drew Tapley

Principal Consultant

Drew is a seasoned web copywriter, journalist, and former professor of English and communications.

Raechelle Dias

Principal Consultant

Raechelle is an award-winning social media strategist who has led campaigns for large and small brands.

TESTIMONIALS

  • "The website copy renovation is fast, easy to review and implement, and has increased our customer engagement. I recommend this as a quick and effective way to improve your website and attract new clients."

    Cathy Garrido, Managing Principal. Altius Architecture Inc.

  • “Drew helped organize and focus our original copy for better flow and clarity. This enabled us to better position our expertise and sales message."

    Michael Porteous, VP Client Services, Promotion Solutions

  • “Drew's writing skills proved highly valuable in telling the Sienna story.”

    Brian Richardson, Chief Marketing Officer, Sienna Senior Living

  • “Raechelle and I worked together on developing my personal brand. She is highly creative in developing marketing campaigns that connect with a target audience and helped to grow my customer base.”

    Sandra Lastovic, Principal Broker, The Mortgage Centre

  • “Drew is by far the most creative and diverse writer and editor I’ve ever worked with.”

    Rajinder Sidhu, Director of Product Design, Vidyard

  • “Raechelle’s work is thoroughly researched and extremely well written.”

    Barbara Musgrave, Compliance and Risk Manager, BMO

  • “Drew has a knack for presenting best practices in a way that engages the management demographic of our audience.”

    Kristie Jones, Editor, Hospital News

  • “Raechelle always comes up with great, creative ideas.”

    Jasmine Birtles, Owner, Moneymagpie

  • "Drew is a creative talent who can work across mediums and is a tremendous asset.”

    Paul Cowles, Chief Technology Officer and Co-Founder, Social Scavenger

Submit your URL

Don’t pay a fortune to create a new website or to write brand new web copy when we can refurbish and reimagine what you already have. This is faster and more cost-effective.

Depending on the size of your website: our website copy audit investment is $599 - $799, and our full-website copy renovation investment is $1,000 - $5,000*.

Simply send us your website URL below, and we’ll get right back to you with your investment fee.

*Price range is dependent on type of renovation package chosen (bronze, silver, gold, or platinum). Copy audit fee will be discounted from renovation package fee if ordered first.

“In a world where capacity is no longer an issue and everyone can generate the same amount of content as you—unless you elevate the quality of your content, you will lose.”

— Meghan Keaney Anderson, Head of Marketing, Jasper.ai copywriting assistant

Why can’t AI do this?

Generative AI writing assistants are great at some things but not others. For starters, AI is not human and doesn’t understand the complex emotions behind how humans make decisions. The key is knowing what to use AI for and when it can do more harm than good to your business. 

“Large language models [artificial intelligence] have a very high wow factor, but they have no clue about your website. Don't use them for diagnosing potential issues with it."

— Gary Illyes, Search Analyst, Google

It’s about writing a compelling story that dares your readers to turn away and go elsewhere.

We work with the current copy on your website and turn it into a clear and captivating marketing message that sells your business FAST to rise above your competitors.

Editing is more than typos and grammar

Website Copywriting

Member of

ACES the society for editing web copy group
Chartered Institute of Editing and Proofreading web copy group

Transform your brand

We transform your brand voice where and when it matters most—online. Our holistic editing method weaves an engaging, interrelated brand story throughout your website and social channels.

Website Copywriting